Good customers make better employees because they already trust your brand and believe in your products & services or they wouldn’t be customers at all. In general, your customers will provide heart-felt, genuine testimonials and positive testaments regarding your product/service offerings without them even having to think about it. You just can’t get that same level of passion and first-hand product knowledge when recruiting non-customers who happen to find your online career site (and your competitors) while ‘job hunting’ on the Internet. Don’t let that customer just walk out the door. You never know if that was your next great hire that just walked out the door. Capture that next great hire by letting your customers know you’re hiring. Then, make it easy for them to apply by letting them Apply On The Go!